The number of home-based businesses being established these days is the answer to the fact that in the race to make profits, many companies often forget the most important factor in building a business or holding a market, and that is to keep their customers happy. When the bottom line is all about the numbers, and not the people, it will definitely be harder to keep a business afloat.Big Company Versus Your CompanyIt seems like a David and Goliath story, but many home-based businesses are capturing their own small niches and taking away the business from big corporations. The possible explanation is that smaller home-based businesses are more personal, and customers and clients like being valued for more than just the profit that a business will be making from them.Small in Size, Big in PotentialThe advantage that home-based businesses have over larger companies is that the decision-making process is faster and completely centralized. Also, most of the menial jobs that need to be done can either be automated or outsourced, and that means you will need minimum capitalization and operational expenses, as well as less worries about unproductive employees.Being able to cut down on these expenses means that you can sell your product or offer your services for a lower price but for the same quality, while at the same time make a good profit out of it. It’s an arrangement that will benefit both yourself and your client or customer.The Human TouchThis is perhaps the best advantage that home-based businesses have over big retail stores. People are now looking for the “mom and pop” ambiance from the retailers or service providers that they want to close a contract with. They can get the best of both worlds because, on the one hand, they get professional and quality products, and but they still get to build oftentimes friendly relationships, as well, on the other.Getting Your Foot in the DoorThis is perhaps the biggest hurdle in creating home-based businesses. There is no lack of clients or customers searching for products and services online. There will always be someone looking for something that you may be able to offer competitively IF they can find you.There are indeed tried and tested ways to get Internet visibility, but the real key to success is being able to put your money where your mouth is and deliver what you say you can when you say you can. You should also always remember that if you put value in your customers and value in yourself, you will become one of the new home-based businesses moguls that will change the way business is done and for the better.